Big Sign Advertising

The South-facing display

Home Hardware Lloydminster has a state-of-the-art advertising tool; a full-colour, full-video, 16’×8′, double-sided LED display advertising billboard.

When researching our marketing strategy in our community, we learned that our most effective messages were those we had displayed on our sign.

Our display is located at the intersection of Highway 17 (50th Avenue) and 28th Street. The city recently deemed this junction to be a particularly high traffic location, making traffic lights necessary.

The most recent traffic study conducted by the City of Lloydminster has shown that Highway 17 (50th Avenue) has a higher traffic volume than the Trans-Canada Yellowhead Highway, Highway 16 (44th Street).

Being located at traffic lights ensures a captive audience from all four directions: North, South, East, and West.

The North-facing display is visible from a considerable distance

Our display features state-of-the-art LED technology with spacing 12mm apart, which provides the sharpest, clearest image possible. Our display is specially and automatically calibrated to perform under all lighting conditions. This television-like display provides stunning visuals whether it is cloudy, sunny or nighttime.

Billboards have been proven to be one of the most effective forms of advertising in building brand awareness.

The display runs from 6:00am until 10:00pm (16 hours/day), with play of advertisements limited on Sundays.

PACKAGE 1*

1 Week
Approx. 6,000
Impressions

@ $300

PACKAGE 2*

2 Weeks
Approx. 12,000
Impressions

@ $550

PACKAGE 3*

1 Month
Approx. 26,000
Impressions

@ $900

* Send an email to bigsign@hhlloyd.com to discuss additional packages and pricing options. Impression counts are estimates only, based on 1 impression per minute for 16 hours per day, 6 days a week.

Publication Requirements

Dimensions and Size

The pixel resolution of each display is 286 pixels wide by 154 pixels tall. This seems very small compared to the physical size of the display, but the display is designed to be legible from several hundred feet away instead of a foot or two away as with a computer monitor or mobile device. Each pixel on the physical display is approximately 7/8″ squared in size.

When designing or providing graphics, especially those containing text, please ensure that the images will be clear and that text will be legible when scaled to 286 x 154 pixels. If you are providing video, a standard 16:9 widescreen resolution is required.

File Formats

Any standard image file format is acceptable, though PNG is recommended.

Any standard video file format is acceptable as well. The video will be scaled to fit 286×154 if it is not provided at that size, and we will take care of converting it into the display’s required format.

Time Exposure

Each advertisement will be visible for and limited to 6 seconds in a repeating playlist of other advertisements. If text will be included, it’s highly recommended to keep the text brief enough to be readable within that 6 second time frame.

Legibility

To ensure that the display is safe for drivers to read, please ensure that text is clear and contrasts well against its background. Avoid the use of very bright or white backgrounds and avoid strobing or flashing of text.

Contact

If you would like to inquire about advertising on our digital displays, or have any questions regarding doing so, email bigsign@hhlloyd.com.